Clik here to view.
Sidewalk Signs in Rockland
Hello Hello Books: eye-catching graphics, but too much text IMO. Rockland’s Main Street retailers and restaurants are approaching the holiday season in a generally understated manner. That suits me...
View ArticleClik here to view.
I’ll take the Camry. Wrap it please.
You don’t even have to read the text to know what this company does. Until just a few years ago, marketing through vehicle graphics was pretty much confined to tradesmen’s vans and larger trucks. (OK,...
View ArticleClik here to view.
Marketing Vehicles
I’ve seen a number of motor vehicles used for marketing purposes lately, each with a different approach and, IMO, a different level of effectiveness. The most “professional” of the three is this...
View ArticleClik here to view.
Don’t Tell ‘Em Too Much
Notice anything about these two campaign signs by competing candidates? Notice anything missing? Like, everything? They both tell you virtually nothing. Name and office sought, nothing more. Not a word...
View ArticleClik here to view.
You’re Welcome. Maybe Not.
Probably the most obvious “rule” of retail marketing is to be friendly. If you want to sell something — particularly something that people don’t truly need, or for which there are many competing...
View Article
